JW Anderson Fragrance Campaign
Student Project
The Brief:
To create a fragrance campaign and associated story for a brand (JW Anderson), this will then be developed into an integrated marketing campaign.
The Concept:
A combination of nature and surrealism, using experimental forms to shock people and disrupt the relationship individuals have with technology by encouraging them outside or into new environments.
The Outcome:
By using the five senses as a source of inspiration I created five immersive experience rooms based on each sense. The taste room would include multiple food stands from different cultures allowing the taste buds to explore. The smell room would allow participants to smell each fragrance surrounded by nature with trees and flowers bringing the outside in. The hearing room offers a collaboration with The Human Library, an initiative that offers conversations with people from different backgrounds with different life stories. The encourages people to hear from people they might not come across in their life and widen their horizons. The sight room would be a visual mirage with fairground style concave mirrors placed all around the room to disorientate the individual and distort their view of reality. Finally, the touch room would incorporate multiple textures for the hand to touch, so the focus is only on what is being touched physically and experiencing those textures.
Skills:
Photoshop and editing, concept creation, secondary research.
Feedback:
This is a cohesive and imaginative piece of work, we quickly gain an insight into your ethical positions and interest areas as a creative. This brings a sense of confidence to your work. Your decision to focus on overstimulation and the senses is clever; it inevitably leads to an immersive and multidisciplinary outcome.
